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The Aarke Way: Elevating Everyday Brewing with Joakim Nygren

At Aarke, our focus has always been on creating products that enhance the essentials, combining thoughtful design with functionality and sustainability. The Coffee Maker and Purifier, while serving distinct purposes, share a vision for improving everyday life. We spoke with Joakim Nygren, Chief Product Development Officer, about the story behind these two innovations and how they collaborate to transform our coffee experience at home.

How do the Coffee Maker and Purifier enhance the coffee experience?

Joakim - The Purifier provides clean, filtered water by removing impurities like chlorine and unpleasant tastes. The Pure filter also removes limescale, which improves the water quality for brewing and helps protect appliances like the Coffee Maker by reducing buildup over time. The Enriched filter, on the other hand, adds magnesium to the water, enhancing the coffee extraction process and helping to bring out the natural flavours of the beans. The Coffee Maker takes this high-quality water and brews it with precision, ensuring every cup captures the full potential of the coffee. Together, they elevate the process, making coffee-making a more refined and enjoyable part of the day.

“For brewing tea or coffee, starting with high-quality water makes a noticeable difference in taste for most people. Personally, I’d say I can taste the difference—even though I wouldn’t call myself a taste expert laughs”

- Joakim Nygren

Why is water quality such a critical factor in brewing?

Joakim - Water is the primary ingredient in coffee, so its quality has a direct effect on the taste. Impurities like chlorine can mask the coffee’s natural flavours, leaving it flat or overly bitter.The Purifier removes these impurities with the Pure filter and also helps prevent limescale buildup, which can affect both the taste and the performance of your Coffee Maker. For those who choose the Enriched filter, the added magnesium further enhances the flavour, especially in terms of coffee extraction. Even if you’re not a coffee expert, you’ll likely notice the difference.

How do the Coffee Maker and Purifier align in design?

Joakim - Both products reflect Aarke’s design ethos: simplicity, durability, and beauty. The Purifier, with its stainless steel and glass construction, has a clean, modern aesthetic while remaining practical and easy to use. The Coffee Maker shares the same focus on beautiful, minimalist design combined with intuitive functionality. Together, they create a cohesive aesthetic in any kitchen without feeling overly coordinated. Each product stands on its own but works beautifully when used together, offering a balanced combination of form and function.

“Filtering water before boiling or brewing coffee is especially important because heating can intensify the taste of chlorine.”

- Joakim Nygren

What role does sustainability play in these products?

Joakim - Sustainability is a core part of our process. The Purifier’s refillable filter system reduces plastic waste by letting users replace only the filter granules instead of the entire cartridge.The Coffee Maker is designed to last, using high-quality materials that minimize the need for frequent replacements. When paired with the Purifier, the Pure filter helps protect the Coffee Maker from limescale buildup, reducing maintenance and prolonging its lifespan. It’s a sustainable solution that benefits both the user and the product.

Final Thoughts

The Aarke Coffee Maker and Purifier bring together thoughtful design, functionality, and sustainability to elevate everyday routines. The Purifier ensures clean water free from impurities and limescale, while the Coffee Maker uses that water to brew coffee with precision and consistency. Together, they make brewing coffee at home an elevated and effortless experience.

As Joakim Nygren puts it: “Good coffee starts with good water. With these products, we’ve made it easier to enjoy both while protecting your appliances and adding something beautiful to your daily routine”.